Make Walmart the destination before and during your journey. By cross-promoting other brands/house brands
with Shell oil-change products and other items in the ACC, shoppers can get everything they need to be road trip-ready in one spot.
ALTERNATE CONCEPTS
ROAD TRIP READY
Make Walmart the destination before and during your journey. By cross-promoting other brands/house brands with Shell oil-change products and other items in the ACC, shoppers can get everything they need to be road trip-ready in one spot.
WORK HARD PLAY HARD
When you work hard and play hard, your engine does too.
Let Walmart take the work out of trading up to the quality synthetic oil your engine deserves.
When you arrive at the reimagined Walmart Diesel Destination, you’ll find all the products you need and all the answers you need.
GOOD TO GO
People know you can head to Walmart to buy some auto supplies, pick up household goods, or shop for groceries. Let’s share our bona fides and make sure they know you can also get your auto maintenance done by experienced, qualified techs in the ACC.
TEAM:
Strategy: Wells Dreschler
Concept art & copy: Susan Graan & John Baker