pop-up event
concept development & creative production design
THE ASK: Build momentum around the launch of the Illinois Lottery "Anyone Can Win In An Instant" campaign.
THE IDEA: Create a surprise pop-up event at a high-traffic location in downtown Chicago. The event will invite 100+ Illinois office workers and commuters to a larger-than-life opportunity to scratch and win instantly!
THE INFLUENCE: We also spotlighted the launch of the new "20 Years of Cash" instant ticket family. Everyone walked away a winner!
launch campaign
print, digital & OOH design & asset development
rebrand & brand guidelines
print, digital & OOH design & asset development
new product launch
print & pos concept design & asset development
THE ASK: Build a dynamic program to launch new Real Fruit Smoothies nationwide.
THE IDEA: Choose your flavor and become transported to a place that blends relaxation and stimulation. This summer, charge down, cool up and...Blendjoy.
THE INFLUENCE: The Blendjoy look and feel influenced the creative work throughout all partner agencies and helped launch one of the most successful new products in McDonald's history.
pop-up event
design & production graphics
THE ASK: Reinvigorate Instant Ticket sales by creating an activation launching the new "20 Years of Cash" ticket family.
THE IDEA: Sometimes, a little win can feel like a big win, like finding a bathroom at a crowded event. The Illinois Lottery chose the St. Patrick's Day Parade to hand out instant scratch-off tickets to folks in line for the porta-potty. Winners received a "V.I.Pee" fast pass to a premium bathroom trailer without waiting in line. #InstantRelief with a pic on social media for a chance to win cash! Win-win.
(Due to Covid, the event was suspended.)
retail activation
concept, key visual & moodboard design development
patient service portal
name development, logo & key visual development, and brochure concept design
e-commerce & retail
key visual development, and sell-in asset designs
e-commerce & retail
key visual development
branding
IDEA: Driven by the philosophy that the most lasting impressions are created when an event is imaginatively infused with eye-catching details, customized to your desire and personal style.
After all, it’s the little things!
packaging redesign
concept development
THE ASK: Build a compelling, disruptive VBL for Glade, which is built on the consumers’ emotional needs supported by product truths.
THE IDEA: Visually telegraph Glade’s unique point of difference of superior fragrance design and its confident, authentic, modern tone across its line of disparate product forms. Maintain the ability for quick & easy selection and shop-ability across fragrances and forms.
THE INFLUENCE: We empower the customer to transform her mood with Consciously Crafted Fragrances, using strategically disruptive visual language to stand out on the shelf and grab attention. We are introducing an ecosystem of air care to a younger consumer that will surprise, enlighten, and endure.
retail identity rebrand
concept development print, photography, POS design & asset development
PRINT & POS
THE ASK: Reinvent the retail experience at McDonald's and elevate the perception of the brand.
THE IDEA: Simple Bold makes the communication more harmonious–to make the restaurant easier for the customer to navigate. And better design makes the customer feel better about the restaurant.
THE INFLUENCE: Doubled the impact of merchandising on customer purchase behavior in the first year of implementation. And made customers happier.
new platform launch
pos design & photo shoot oversight
THE ASK: Create a promotional campaign to nationally launch the new Signature Crafted Recipes menu platform.
THE IDEA: Customers feel that McDonald's lacks in terms of variety and fresh ingredients; platform initiative aims to solve for this by delivering relevant choice as well as seasonal, on-trend ingredients that showcase freshness at McDonald's.
reinvigorate the brand campaign
concept development & sell-in visual development
concepts & final
argenx patient service portal logo concept
ren fintech rebrand concept
euronet fintech rebrand concept
haleon caregiver connection
okrp summer party logo concept
chicago’s 5th star honors design asset
cvs + haleon shared purpose concept
